Product placement meets social media

By Emanuela Truffo ( January 5, 2022, 1:54 PM EST) -- The Devil Wears Prada starring Meryl Streep and Anne Hathaway was the quintessence of product placement. While both title and plot revolve around the brand Prada, Chanel manages to get in touch with their target audience; i.e., young clients interested in a so-called “total look,” thanks to a charming Hathaway wearing the Chanel total look....