When March Madness meets trademark law: NCAA v. DraftKings

By Jennifer Bishop and Lawson Cross ( April 23, 2026, 9:18 AM EDT) -- As the men’s and women’s NCAA basketball tournaments recently reached their most-watched stages, a legal contest has been simultaneously unfolding off the court. Shortly after the start of the 2026 college basketball tournaments, the National Collegiate Athletic Association (NCAA) filed a lawsuit in the Southern District of Indiana against DraftKings, one of the largest sports entertainment and online gaming operators in the United States....