Expert Analysis

Negotiation damages for online trademark infringement

By John McKeown ( September 29, 2026, 8:46 AM EDT) -- In this case, the plaintiffs were a group of associated Swatch companies (Swatch) that owned a series of trademarks including Swatch, Tissot and Longines, registered for use with watches and in some cases smartwatches. The claim related to digital watch faces (apps) that could be downloaded to Samsung’s smartwatches from the Samsung Galaxy app store (SGA store)....