New administrative procedures to revoke trademark in Italy: Pros, cons

By Emanuela Truffo ( April 12, 2023, 10:40 AM EDT) -- Springtime brings to life a new set of procedures that trademark agents have been longing for through decades: administrative revocation and invalidity actions. The former aimed to seek the cancellation due to the lack of use for over five years from the registration, while the latter focused on the revocation of a registered trademark relying on (i) lack of novelty, (ii) absence of distinctiveness or (iii) infringement of prior rights of third parties pursuant to Art. 8 of the Italian Intellectual Property Code....