When can mark be protected as geographical indication?

By John McKeown ( September 5, 2023, 2:20 PM EDT) -- A decision of the General Court of the European Union raises some interesting considerations concerning protecting a geographical indication. A geographical indication relates to food, drink and agricultural products with a geographical connection or that are made using traditional methods which can be protected as a trademark to, in effect, guarantee the product’s characteristics or reputation, authenticity and origin....