Marketing for lawyers and law firms: Analytics are gold | Marly Broudie

By Marly Broudie ( March 10, 2020, 9:16 AM EDT) -- In the part one of this series, “Marketing for lawyers and law firms: The evolution,” we discussed the evolution of legal marketing. Historically, lawyers and law firms were prevented from advertising or marketing themselves due to protection of the legal industry and power of advertising persuasion. Today, marketing strategy is mainstream and the use of digital marketing and social media is the norm....