Avoid these top digital law firm marketing mistakes | Fran Jakubowicz

By Fran Jakubowicz (July 21, 2020, 8:33 AM EDT) -- More and more law firms are recognizing the benefits of using digital marketing to attract clients. In this continually evolving and highly competitive space, however, the risk of making costly mistakes is high. Even if your firm has razor clarity about your ideal target market, the online ad channels you want to leverage and campaign results you want to achieve — from qualified leads to e-mail address capture and downloads — you’ll be left vulnerable unless you avoid these top three mistakes law firms typically make....