Consequences of greenwashing

By John McKeown (November 1, 2022, 10:33 AM EDT) -- Consumers are concerned about the environment and climate change. There is an increased demand for “green” products and services that are less harmful to the environment. The supply of products of this nature has led to an increase in making false or misleading environmental claims in advertisements also known as “greenwashing.” A recent ruling by the Advertising Standards Authority (ASA) in the U.K. illustrates the problems that can occur....