Ethics considerations for lawyers advertising on social media | Renee Jiang

By Renee Jiang ( February 3, 2025, 2:31 PM EST) -- Lawyers use social media for many reasons: advertising and promoting their legal practice are significant ones. With the release of the Law Society of Ontario (LSO)’s white paper on generative artificial intelligence (AI) and certain lawyer disciplinary decisions concerning their use of social media attracting media attention (see also Anita Balakrishnan, “Lawyer Punished for Student’s Social Media Use,” Law Times (Feb. 4, 2019)), this article intends to provide a refreshed review of the Rules of Professional Conduct (RPC) provisions that lawyers should consider when advertising on social media in Ontario....