The new reality of legal marketing: Why strong expertise no longer guarantees strong business

By Janita Pannu ( January 21, 2026, 2:37 PM EST) -- In the legal profession, skill has always been the currency of success. Lawyers spend years building technical excellence — drafting tighter agreements, preparing stronger submissions, advising with precision, and delivering client service that reflects their training and experience. Traditionally, this expertise translated directly into reputation, referrals and long-term growth....