Email marketing: Amplifying business development and strengthening client relationships

By Marly Broudie (June 22, 2023, 12:16 PM EDT) -- Email marketing has emerged as a powerful tool for lawyers seeking to enhance their business development efforts. With its widespread reach, cost-effectiveness and ability to establish meaningful connections with potential clients, email marketing has proven to be an indispensable asset in the legal profession. This article aims to explore the advantages and purposes of email marketing for lawyers and demonstrate how such marketing can propel their business development strategies to new heights....