By Gary Mitchell ( November 26, 2018, 3:28 PM EST) -- Of course when I use the term “B to C,” I am referring to Business to Consumer. It is my experience in helping lawyers and law firms market themselves and grow, these areas of law are the easiest to market. The most obvious areas or retail law or B to C being, but not limited to: employment law (employee side), family law, personal injury (PI), and wills and estates....