By Jana Schilder ( November 30, 2021, 2:01 PM EST) -- When I joined a major Canadian law firm with hundreds of partners in offices across the country as marketing director, I was hit with a stark reality: the term “marketing” was offensive to almost all the lawyers at the firm. None would dare utter it. The more genteel term was “business development” because it made them squirm less. And the term “sales,” well, that made many tug at their neckties and loosen their shirt collar buttons due to hyperventilation....