By Fran Jakubowicz ( March 19, 2020, 1:17 PM EDT) -- In terms of marketing spend, the legal industry is one of the most aggressive, with North American law firms spending anywhere from two to 10 per cent of their revenue on marketing activities, and 65 per cent of that amount is devoted to digital marketing activities. Yet, with law firms everywhere scrambling for space on every available digital platform, and with an average conversion rate of approximately two per cent on traditional website lead generation forms, conventional digital marketing tactics are having to create new ways to reach their audience....