Hunkering down to avoid cross-selling | Murray Gottheil

By Murray Gottheil (April 14, 2023, 2:00 PM EDT) -- In private practice, every so often the partners get excited about marketing. When that happens, the word trickles down to the grinders that it is time, once again, to feign at least a moderate level of interest in business development. I say “feign” because I still remember just how difficult it once was for me to get excited about trying to bring in new work when I was already working seven days a week....